Stage 2 Education

The world’s leading freestyle education creating your profitable and passionate club experience.
The prestige of being an ICE club will make you money. Establishing ICE will focus attention on your company ensuring your club becomes synonymous with excellence and success.

Reduced attrition rates
Our dynamic approach in teaching, programming and marketing creates an inclusion for all class that ensures members from all backgrounds get results and enjoy the journey.

Instructor motivation
Your instructors will gain the most relevant indoor cycling education plus exclusive access to I.C.E instructor clothing, music support and the flexibility to express their own personality with the I.C.E free-style format.

New revenue streams
Opportunities to run turnkey programs from our specialist modules. Secondary spend from lines of professional clothing and accessories.